The 19th of February 2016, Le Mude ltd together with the Italian Touring Club organized the workshop “Digital Marketing- Perfect Menu for the Online Visibility”.
The workshop sponsors were ARTU’ – Tourism Researchers Network- and the Regional Department for Tourism.
Nicoletta Polliotto co-author of the best-seller “Ingredienti di Digital Marketing per la Ristorazione” was the special guest of the workshop dedicated to tools and digital marketing strategies for restaurants, pizzerias and hotels. Prof. Vincenzo Asero introduced the workshop and Stefania Skonieczny moderated it.
Data and state of the art of Italian and International food, how to create a project of communication and digital marketing, what does it mean SEO and SEM and how to choose the right strategies, brand reputation and brand monitoring were just a few of the ingredients of the meeting.